Howl O' Scream Arctic Gift Shop

SeaWorld’s 2025 Howl O’ Scream event was celebrating its 5th anniversary with scares larger than ever before. The event featured five haunted houses, six scare zones, five spooky bars, two thrilling shows, and more.

This front display was centered in a Halloween retheme of the Arctic gift shop for the duration of the Howl O’ Scream event. The crate design was created in collaboration with the graphic design team, signage installers, and visual merchandisers to establish a core moment for event guests entering the store. The faux wood grain design was repeated throughout the store on advertising and graphics to create a cohesive atmosphere.