Squishable Brand Activation

This towering exhibition was displayed in the lobby of the Fashion Institute of Technology on 7th Avenue in Manhattan and was open to the public. The pop-up provided a new and immersive way for guests to interact with the cuddly products from the brand. Photo spots were incorporated to ensure shareability, and the experience was shared on the brand's social media page with a following of 304k fans. Installation of the pop-up took place over three nights and required a cherry picker to reach the ceilings.