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Scream and Sweat Media Event
Project type
Media Event
Date
August 2026
Location
Orlando, FL
Role
Junior Art Director
Are you prepared for the scare!?
Scream and Sweat was an exclusive media event created to build excitement for the 2026 season of SeaWorld Orlando’s Howl-O-Scream. Inspired by the colorful, high-energy aesthetic of retro workout tapes, the event invited guests to experience a preview of the scares to come.
The event featured a signature scare from each of this year’s new zones, giving hundreds of influencers an exclusive first look at the season. A custom-designed menu extended the retro fitness concept into the food and beverage experience, creating playful, themed offerings that complemented the event’s visual identity.
The event generated significant social media exposure, reaching thousands of viewers across multiple platforms and building anticipation for the 2026 Howl-O-Scream season.
